You have a beautiful, fully functioning website – now you want people to start clicking on it. That is where SEO (Search Engine Optimisation) comes in.
In simple terms, SEO makes sure you appear on page one when someone Googles you (other internet search providers are available!). So if you run a bakery and someone searches for cake makers in their local area, it is SEO that makes sure they see your name at the top (or near the top) of the list.