Search Engine Optimisation - Ark Digital Media

Search Engine Optimisation

You have a beautiful, fully functioning website – now you want people to start clicking on it. That is where SEO (Search Engine Optimisation) comes in.

In simple terms, SEO makes sure you appear on page one when someone Googles you (other internet search providers are available!). So if you run a bakery and someone searches for cake makers in their local area, it is SEO that makes sure they see your name at the top (or near the top) of the list.

Our SEO Expertise, Your Success Story

elevate your business

We have a proven track record of being able to increase Google search rankings and optimising websites, so that they perform better for your clients but also compete against your competitors.

Before we build your website, we have in-depth conversations about how we can use the content to maximise your website’s potential right from launch and beyond.

Another important point to remember when creating a website is SEO or Search Engine Optimisation, as such all the websites we design come search engine optimised. We can also provide SEO as a stand alone service!

SEO begins with in-depth keyword  and business research. This involves identifying relevant keywords and phrases that potential visitors might use to find products, services, or information related to your business online. 

Based on the data gathered in our analysis we set in place a SEO strategy whether it be for On page SEO, off page SEO, technical SEO or local SEO.  All tailored to your specific needs and goals.

SEO is a marathon not a sprint. Once we have started our SEO we perform regular monitoring and analysis of keyword rankings, user behaviour, traffic patterns, and other relevant metrics to track performance.

On Page SEO​

On-page SEO, also known as on-site SEO, refers to the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. This optimization process involves various elements on a webpage, such as content, HTML source code, and multimedia elements, with the goal of making the page more search engine-friendly and user-friendly.

Off page SEO

Off-page SEO refers to the activities and strategies undertaken outside of your website to improve its visibility, credibility, and relevance on search engine result pages (SERPs). Unlike on-page SEO, which focuses on optimizing the content and structure of your website, off-page SEO is primarily concerned with building a positive online reputation and authority for your site.

technical SEO

Technical SEO refers to the optimization efforts focused on the backend of a website to improve its technical aspects, making it easier for search engines to crawl, index, and understand its content. Unlike on-page and off-page SEO, which involve content and external factors, technical SEO deals with website infrastructure, performance, and overall user experience.

local seo

Local SEO focuses on optimizing a business’s online presence to attract more local customers. It’s particularly essential for small businesses and brick-and-mortar stores that serve specific geographic areas. The primary goal of local SEO is to increase the visibility of a business in local search results, such as Google Maps and local search queries.

Let's work together

Boost Your Visibility

Interested in how you can take your business to the next level? 

Get in touch with us and we can discus what options would suit you best and then get a plan together to boost your businesses visibility. 

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