White Wolf CrossFit Lisburn is a modern, fully equipped fitness facility with experienced coaches providing a range of fitness classes and programmes to suit every individual.

They recently refurbished their 6000 sq ft facility which has a café area, changing rooms with shower facilities, a large CrossFit area as well as a dedicated open gym space.

They approached us when they where refurbing their gym to help them refurbish their online image as well.

Firstly we took a look at their new brand image they were looking to portray within the gym itself, and then this helped us redesign their logo. We took the logo and made it more modern and give it a refresh but still kept in the same vein as their old logo as to not lose complete brand awareness.

This new logo and with the style of the new gym, directly refelected the design of their new website. We wanted the website to look and feel more modern, with a very simple clean design that really highlighted the images but also told the rich story of White Wolf itself and the community within it.

We also provided the guys with a full set of brand lines in order to help them carry a consistent brand image across all of the content and products that they put out!