The team put their trust in us to design and develop a website that will match their gym aesthetics, we were given freedom to let our creative juices flow.
We took influence from the current branding and the gym space itself which is very expansive, with dark colours and then highlights of colour which draw your attention in to things like the logo on the feature wall.
We used this theme in the design of the site, with the use of big images to show off the gym on a dark background with plenty of space to let large captivating text pieces do the talking and draw the users eye to key parts.
Obviously the website is designed to serve a purpose and not just look good. Through the design we focused on the user flow of the site to direct users to sign up or be able to book into classes, as well as providing useful links to gather information on the gym, their facilities and coaches but always trying to direct user traffic to turn into leads and conversions