With the Boundary CrossFit website we weren’t given much of a brief just a brand guideline and free rein to try and capture their brand in an on screen format.
The brand of Boundary is very bold, with a dark industrial feel, with some small splashed of vibrant red which we where really able to utilise to highlight the call to actions throughout the website and draw the users attention to key areas! We also relied heavily on a strong use of dark black and white images to capture this industrial dark feel, but also not too dark as that the website didn’t feel inviting.
Boundary also have a full Digital Media package for their ongoing support and website Search Engine optimisation to allow them to really get the full use out of their new website and help them with their continued online presence.